I have more than 10 years of experience in digital marketing and used all kinds of SEO software. SEO is an activity of researching, decision-making and implementing. The SEO processes are keyword research, site audit, backlink audit, backlink research and you need to check on how keywords are performing in the search engine. There’s no end for SEO process, above-mentioned are the essential process. This article is all about the very best SEO software I used so far to do all SEO tasks.
Google Keyword Planner is the only real tool I take advantage of for keyword researching. I feel that AdWords application can only just collect the accurate data from the exact same company search engine. I am not blaming other keyword research tools, but the data that how lots of people searching on Google internet search engine can be accurately given only by Google. I know that nowadays keyword planner only showing accurate search volume to the accounts with running paid campaign. My suggestion is to operate some paid campaign and get accurate data as this can assist in both ways. There are no free keyword research tools only paid tools you have in the market. As opposed to paying just for the keyword research run some AdWords and obtain the accurate data.
Semrush is the best SEO software when working with any task of SEO as it’s capable of accomplishing all tasks that required for SEO. Though it is able to do all tasks, I mostly suggest it for SEO audit. Basically, I do the audit on three levels. The first level is site audit to get the overall site technical errors. The second level is an individual page and its content audit to optimize for a keyword. The third level is accessibility audit is to check on page loading speed and user experience. I use the Semrush for site audit because it covers my first and second degree of the audits perfectly. On overall site audit, it checks more than 200 checklists and it categorized into error, warning, and notes. This provides an idea helping to make most effects on SEO. Individual page audit is probably the most powerful tool to make use of because it collects our competitor data and suggest us to optimize a full page to a target a keyword.
Lighthouse is just a Chrome developer tool for SEO audit. You will get it whenever you click inspect by right-clicking on your page. My third degree of SEO audit can be done with this specific free tool. It checks more than 200 checklists under categories like Performance, Progressive web app, Best practices, Accessibility, and SEO. You will soon be surprised at the outcome it gives you even it’s free. The page speed check is included under Performance and it checks how you have used colors in your website. Additionally, it provides checklist to check on manually. This can help individuals who are new to SEO as they are able to learn from it.
Backlink research and backlink audit would be the essential task of SEO. Though it can be done using Semrush itself easily Ahref has more fresh data. I have heard that many SEO people recommend Ahref as it’s a dedicated software for backlink research with fresh and accurate data.
Rank tracking is a critical task to learn how our targeting keywords ranked in search engines. Google Webmaster Central and Analytics give search analytic data, but it’s not live data and accurate. Using paid software to track keyword ranking is the best idea. Paid software like Ahref and Semrush give you accurate keyword position report with historical data. SEMrush vs Moz Pro and Ahref will run you minimum 100 USD per month on average if you are designed for buying only 1 software for several tasks I would suggest Semrush because it has all the various tools for the whole SEO for a site.
There may be more complex SEO software like Majestic for backlink research, but I decided to write which I mostly like and used, finally there’s another software I have used for keyword position tracking is Rank Tank. These are the very best SEO software I used so far. I Hope this article will soon be useful to SEO beginners.