What’s the difference between Local Insurance SEO and National Insurance SEO? For that matter, what do SEO specialists mean once they discuss the difference between Regional SEO and National SEO? And just how do these three important categories affect the Search Engine Results Pages for leading search engines like Google and Bing?
Let’s focus on the basics, a definition of each one of these terms:
National Insurance SEO: Search Engine Optimization targeting long-tail keywords which are national in scope, without regional or local modifiers. Like, Business Insurance, Property and Casualty Insurance and Directors and Officers Liability Insurance are all examples of general, non qualified, “national” keywords. If a prospect typed this term inside their browser, they would get a national list of the very relevant matches. The long-tail keyword phrase, Property and Casualty Insurance, is searched over 40,000 times per month according to Google.
Regional Insurance SEO: Insurance agents can consider regional SEO as modified national long-tail keyword phrases. Like, when we have a national keyword phrase like Life Insurance and add a state or regional modifier, the resulting keyword phrase would seem like this: New England Insurance. New England Insurance is searched 4,400 times per month according to Google.
Local Insurance SEO: Local Insurance SEO requires a different strategy than national and regional, and produces various kinds of results. If you’re to type, boston seo agency Life Insurance, a chart appears with as much as 10 listings of local businesses which may have locations because geographic area. After the map and the associated listings are displayed, the search engines will list all other relevant search results, which might or may not have a genuine location in the area.
Which search is suitable for your insurance agency or brokerage? That is dependent upon your organization profile. Are you a small local firm selling in a confined geographic area? In that case, your agency should focus heavily on Local SEO. Are you a regional firm, selling in a multistate area? Then your insurance agency web marketing plan should target Regional Insurance SEO. However, you can still target local insurance SEO, particularly when you yourself have multiple offices in those states. Lastly, if you should be a national insurance agency or broker, you should work on national long-tail keywords which will drive the best possible traffic to your site.
It’s important to see that SEO is only one aspect of Insurance Search Engine Marketing. Driving traffic to your insurance agency website is the result of a approach, combining agency website development, insurance social networking marketing, blogging, vlogging, ePublshing and somewhat directory submissions and link building. Take a comprehensive Insurance Search Engine Marketing approach to optimize all SEO initiatives.
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